The company, which has for years positioned itself as a neutral and reputable bulk messaging service provider in the digital communications space, said it neither creates nor distributes political content on behalf of clients.
Providing background to the controversy, mNotify explained that its platform has always functioned as a self-service system, allowing users—including businesses, civil society organisations, event planners, and political actors—to independently upload, schedule, and disseminate their own messages.
This operational model, the company emphasized, means it does not edit, approve, endorse, or alter any content sent through its system.
According to management, this long-standing principle of strict neutrality has guided the company since its establishment.
